Depois de ler e várias vezes tudo o que se escreveu aqui quero dar meus parabéns a todos, pois os comentários se locupletam todos eles. Os clubes brasileiros são administrados por torcedores, portanto, amadores e mesmo assim conseguem levar pessoas para os jogos, mesmo tendo um calendário extenso, horários esquisitos, ou melhor, que se troca a bel prazer da TV para que se possam assistir novelas, não temos Arenas decentes, temos pardieiros e todo dia de jogo parece que é "inauguração", desde a policia de transito até a de contenção, o pessoal que trabalho nos campos de futebol, chamados erroneamente estádios, são ignorantes e mal educados.
O brasileiro ganha mal, muito mal mesmo e muitos (pelo menos aqui em Recife) deixam de comer algo melhor, para ir ver o Santinha jogando, que mesmo na quarta divisão levou + de 50 mil ao "pardieiro", rsrsrs, enfim, tudo aqui pede para a profissionalização, só não sei quando, nem como, porque, vejam este caso.....
O Fernandão (nada tenho contra ele) é transformado de Gerente de Futebol para Head Coach em questão de minutos, nunca estudou nada para complementar seu conhecimento empírico com conhecimento cientifico, sem base e sem alicerces "científicos", bem dizendo...Entenderam?
O mais importante é que precisamos ter mais gente nas escolas, aliás, precisamos ter escolas superiores com curso técnico de alto nivel para; Técnico, Gerente, Executivo, etc., etc... Aqui as coisas andam mais na improvisação do que em qualquer outra coisa.
Vejam o caso do ex-presidente do Corinthians, repito nada tenho contra ele (tenho contra quem o fez Gerente da Seleção Brasileira).....E de repente pegou um clube grande, com torcida fiel, e vinha de um aprendizado com o Kia Jorabchiam, mesmo que nas coxas (aprendeu alguma coisa), e agora vejam a administração do Santos, atual, que criticou o o ex-pres., despencando de seu pedestal, e vejam o Flamengo com uma presidenta (como nossa presidenta gosta de ser chamada), uma ex-atleta que se mete numa embrulhada de arrepiar os cabelos e agora é que esta se dando conta que se f.....de A a Z.
E aí, posso continuar falando de tudo isso, mas certamente que irão dizer...
O que isto tem com a pergunta inicial, tem tudo. Pois são todos presidentes estagiários ou seja, amadores, alguns estão ali para roubar e outros apenas porque são somente torcedores, no mais tudo é isto mesmo, Uma tremenda falta de profissionais na área e de ética.
Fonte: Linkedin. Foto: divulgação.
Comentário: Roberto Queiroz. Tradução: Roberto Queiroz e Roberto Queiroz Junior.
Marcelo da Silveira Paciello • The Brazilian clubs, with rare exceptions, they do not know what loyalty means. Maybe they think it is already loyal fan someone that just go the stadiums. I act politically in the Palmeiras and there are people inside who asked if the Internet worked over the weekend. These are people who are still part of the councils and boards of directors of football clubs in Brazil. They are running as a social club.
Georgios Markakis • Allow me to disagree with the fellow above. I think the Brazilian clubs are the ones who can engage your fans. Consider the following: The fans are treated badly. Tickets are expensive. The stadiums do not even have bathrooms or decent food. There are times of the games so late that the public transport are already closed. The licensed products are abusively expensive.
And even with all this, the fan continues to make huge queues to buy tickets! Tell me if this is not a loyalty to the extreme. Reaches border on hypnotism!
Leonardo Gonçalves da Silva Neto, PhD. • I believe that this space is exactly for debate. I'm owing the thesis that the process of loyalty of the fans is still a distant project? But not to get on the ball of my empty statements, I will bring some information to the center of discussion. According matter of public record in the Daily Sports Lance Day March 2, 2012:
Rio de Janeiro:
Of the 62 matches of the first round of the Rio only 13 made a profit for the clubs - the other 49 were deficient.
The average public in the 1st round in Rio in 2010 was 3525, 2011-4085 and 2012-3017 payers. The largest crowd was in the Guanabara Cup final 2012: 31,276 paying customers. Those were the days of full stadiums in Guanabara Cup final. The game between Bonsucesso and Macae in 2012 had 10 paying public.
The average attendance in the first 10 rounds of the state was 5398 payers in (2010), 5172 (2011) and 5072 (2012). The Biggest public was paying in 2012 was 25,166 in the game Coríntians and Sao Paulo. The public in the game of Sao Caetano and Commercial Ribeirão Preto was 323.
The average attendance within the first 5 rounds was paying 2267 (2010), paying 3026 (2011), paying 1952 (2012). The largest audience in 2012 was in the game Coritiba and Corinthians, paying 10,998.
The average attendance in the 11 first rounds of the Baiano was paying 3048 (2010), paying 3294 (2011) and paying 2497 (2012). The largest audience in 2012 was in the game Bahia and Vitoria, paying 29,388. The game Serrano and Camaçari had 171 paying public in 2012.
These are only some data on the situation of the public at the championships in Brazil, very different from European clubs.
Average Audience in Season 2010/11
Borussia Dortumnd - 80460
FC Barcelona 79390
Manchester United 75109
Real Madrid 70736
Schalke 04 61428
Hamburg SV 54445
Matheus Braga Gil de Oliveira • Clubs do not know the loyalty of fans because the factor passion count for much. The fans love it still go to the stadium because of the dirty bathroom or because the bleachers is concrete, etc.. He keeps going, keeps getting in line for hours to enter the final handle rain, traffic, public transport horrible, etc..
This all added to the amateur clubs makes them continue pushing with the belly, removing the exceptions.
The fact is that the public in the stadium down every year. It decreases at least now decreases further. But decreases long.
Felipe Demarqui • I believe that no Brazilian club know, indeed, the loyalty of its fans. What we see are sporadic and ad hoc rather than a constant effort to deliver better products and, above all, experiences related to the club.
Hello Lucas Souto Santos. I can say in my field of work (social media) that Brazilian clubs are still very far from knowing, and interact with loyal fans. There is still much guesswork and little commitment to communication. I know that communication is not everything, but it is a fundamental part of the process of loyalty.
André Gonçalves Pires • Brazilian football in this country live by passion and not by loyalty, fans are treated badly and are still at risk of violence, go to the stadium without the minimal conditions of comfort and spend hours to buy tickets. One who knows how to treat their fans well not only as fans but as customers will make reference, not much is simply just copy some clubs the world out there that already know how to deal with the fans.
Vinicius Ferreira Borsatto • I agree with that last post of Walter, discuss loyalty like that to me is wrong! Because studies show that the supporter of a club is faithful to him and unlikely to return for the club it means to have loyalty to your product, what would be different if you compare the fidelity (loyalty) for anyone who buys an iPhone instead of buying a Galaxy.
For me, this discussion would be more correct to talk about the clubs know to sell their products and services efficiently or not, in relation to its competitors, which to me would be NO.
Then we would enter into the discussion of the factors that prevent this happening as lack of infrastructure, violence, management, etc.. I think Brazilian football needs a more serious if you stop to look will notice that whoever makes the management of our football as a whole is TV Globo not only CBF organizes the schedule of competitions.
The strongest clubs need to unite to form the long-awaited league or whatever you and create a strategic plan for growth of soccer as a whole. Because for me the clubs only fight among themselves on the pitch because, out at the end of each day has its target audience well defined and well-crafted becomes a cinch to sell, take the case of the Corinthians that after being organized and structured their product is natural loyalty of their fans because of his passion, is a gold mine! Greetings.
After reading several times and everything you wrote here I want to give my congratulations to all, because the comments fulfill each other, all in one comment.
The Brazilian clubs are run by fans, therefore, amateurs and even then can lead people to the games, even with an extensive calendar, odd hours, or better, that change at will the TV so they can watch soap operas, we have Arenas decent, we have slums and every day it seems that game is "Opening" from the transit police to the containment, the people who work in the fields of football stadiums mislabeled, are ignorant and uneducated.
The Brazilian gets bad, really bad and many (at least here in Recife) leave something to eat better, to go see Santinha playing, even in the fourth division of 50,000 + led to the "slum", loll, everything here calls for the professionalization, just do not know when or how, why, see this case .....
The Fernandão (I have nothing against him) is transformed from Football Manager to Head Football Coach in minutes, never studied anything to complete his empirical knowledge to scientific knowledge, baseless and without foundation "scientific" and saying ... Understood?
The most important is that we need more people in schools, moreover, we must have schools with high-level technical course for football matters, like Technical Manager, Executive, etc. Here things are more on improvisation than on anything else.
Take the case of the former president of Corinthians, again I have nothing against him (against whom I have made the Brazilian team manager). And suddenly took a big club with faithful fans, and came from an apprenticeship with the Kia Jorabchiam, even in the thighs (learn something), and now the administration of the holy see, now, who criticized the ex-pres., tumbling from its pedestal, and see the Flamengo with a president (like our president likes to be call), a former athlete who gets wrapped up in a hair-raising and is now realizing that if f .....
From A to Z. and then I can keep talking all this, but surely that will mean ...
What does this have to the original question, has it all, or has nothing....
Because presidents are all trainees ie, amateurs, some are there to steal and others just because they are only fans, this is all the more same, a tremendous shortage of professionals in the area and ethics.
Source: Linkedin. Photo: publicity.
Comment: Roberto Queiroz. Translation: Roberto Queiroz and Roberto Queiroz Junior.