Liverpool and Standard Chartered in four-year sponsorship deal.

O MAIOR NEGÓCIO JÁ FEITO DE PATROCINIO, ENTRE UM CLUBE DE FUTEBOL PROFISSIONAL E UM BANCO, RECÉM SAÍDO DE GRANDE CRISE. 80 Milhões de LIBRAS ESTERLINAS por um contrato de 4 anos, somente. Entre o Liverpool FC., e o Standard Chatered Bank.

Vejam abaixo a notícia original:

Liverpool FC and Standard Chartered Bank yesterday announced they had agreed a four-year deal for the bank to become the club's main sponsor – the largest commercial agreement in the club's history.

The agreement, which starts in July 2010 and runs through to the end of the 2013-2014 seasons, will see the bank's name and logo appear on the Liverpool shirt.

The announcements were made simultaneously in Dubai and London.

The sponsorship is estimated to be worth up to £80 million (Dh488m) for the English football club.

Financial details were not disclosed but the tie-up is expected to be worth up to £20m per year for the London-based bank's logo to replace Danish beer brewer Carlsberg , who have sponsored Liverpool since 1992.

Liverpool is the most successful club in English football, enjoying a global following most recently evidenced in its highly successful pre-season tour of Singapore and Thailand. As official club sponsors, Standard Chartered will enjoy a major rights package, which will provide the platform to significantly step up the bank's brand awareness across its core markets in Asia, Africa and the Middle East.

For Standard Chartered, the deal marks a big jump in its sport sponsorship, but the bank said it makes sense due to the popularity of English football in Asia, where the bank makes more than three-quarters of its profits.

"We made a strategic decision to make a step change in our brand, and reflects the confidence we have in our business," Richard Meddings, Standard Chartered's Finance Director, told Reuters in an interview.

"We see many opportunities to continue growing our business, particularly as Asia, Africa and the Middle East is emerging from the global downturn more quickly than the West. This sponsorship will drive a step change in brand recognition in our key markets and will provide an additional catalyst for our business growth," said Peter Sands, Group Chief Executive of Standard Chartered.

O maior negócio de “patrocínio” já feito na história de um clube de futebol, quem disse que estamos em “crise”? Temos é que ter profissionais competentes nos departamentos, prontos a detectar nichos no mercado.

As desculpas para assinar este contrato por parte do banco é que “estão seguros em seu mercado e identificaram uma grande oportunidade de crescer”, estão muito confiantes nesta estratégia de substituir a fabricante de cervejas “Carlsberg” que era dona do patrocinio desde 1992 no clube inglês.